LG's amazing new C4 OLED TV is already on sale at Walmart (2024)

LG's amazing new C4 OLED TV is already on sale at Walmart (1)

The LG C4 is one of 2024's hottest new OLED TVs. Although it's categorized as a mid-range OLED TV, its head-turning price says otherwise. Fortunately, I've just spotted a rare deal on LG's just-released TV.

For a limited time, you can get the LG 42-inch C4 4K OLED TV on sale for $1,396 at Walmart. That's $103 off and one of the best OLED TV deals I've seen. (By comparison, Amazon offers the same price). If you prefer a bigger screen size, below are all the deals you can currently get.

LG's amazing new C4 OLED TV is already on sale at Walmart (2)

LG 42" C4 4K OLED TV: was $1,499 now $1,396 @ Walmart
The C4 is LG's new flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV review, we said content looked colorful and dazzlingly bright on the new C4 series. It's the best version we've seen of the company's top-selling OLED TV range. Note: Amazon offers the same prices.
48" for $1,496
55" for $1,996
65" for $2,696

I own an older LG C2 and years later it remains one of my all-time favorite TV purchase. Needless to say, the C4 continues that heritage of greatness. In fact, it already holds a spot in our best OLED TV guide. In our LG C4 OLED TV review, we called it an outstanding TV. Its design, remote, smart OS, and gaming features bear all the hallmarks of a product whose company was intent on getting all the details just right.

In our LG C4 tests, we found its peak brightness hit close to 1,150 nits. That's almost a 40% increase in brightness year over year. While other OLEDs have reached this mark, the C4 merits mention because it's a mid-range OLED and typically these high brightness scores are reserved for costlier, high-end models.

It also sports a new version of WebOS that includes a new organizational layout with quick cards for accessibility as well as a Chatbot section in the settings that can help you solve the most commonly asked questions.

That said, it's higher-than-average price, lack of killer sound, and lack of an ATSC 3.0 tuner keep it short of greatness. Additionally, if you already own a C2 or C3, the C4 offers only incremental improvements and isn't worth the upgrade.

For instance, the C4 doesn't use the Micro Lens Array technology we saw in last year's LG G3 OLED that significantly boosts brightness. Nor does it use the newer a11 AI processor found in 2024's G4 and M4 OLED TVs.

Nevertheless, it's still the best version we've seen of the company's top-selling C-series range and at this price it's one of the best deals around.

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LG's amazing new C4 OLED TV is already on sale at Walmart (3)

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checksagainst multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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    LG's amazing new C4 OLED TV is already on sale at Walmart (2024)

    FAQs

    What are the disadvantages of LG OLED? ›

    One of the few downsides of using an OLED TV is the potential for burn in. OLED burn in occurs when a group of diodes is left on and static for an extended time period. It's called "image retention", and the side effect is that an outline of those pixels remains even when the TV is turned off.

    What is the difference between LG G4 and C4? ›

    The G4 is a step up from the C4. It should be significantly brighter, thanks to its combination of heatsink and MLA tech, and it has a better processor, too. But of course, it's more expensive.

    Is it worth buying a second hand OLED TV? ›

    TVs that we can recommend buying secondhand include the 2021 LG C1 and G1 OLED models . These were the first TVs to really advance OLED tech (more on that below) and you're likely to find larger sizes for less. Samsung's R series models are also worth checking out.

    Is OLED better than 4K? ›

    In looking at standard 4K LED TVs vs 4K OLED TVs, both offer great viewing experiences and improvements over 1080p. But LG OLED technology will truly transform your home entertainment experience with superior blacks, cinematic colors and High Dynamic Range with Dolby Vision support.

    What is the most common problem with OLED TV? ›

    Most cases of burn-in in televisions is a result of static images or on-screen elements displaying on the screen uninterrupted for many hours or days at a time – with brightness typically at peak levels. So, it is possible to create image retention in almost any display if one really tries hard enough.

    What is the lifespan of an OLED TV? ›

    Myth 2: the lifespan of OLED TVs is very limited

    The lifespan of an OLED panel is limited, according to online sources. But this doesn't just apply to OLED, but any type of LED including the backlight of LED-LCD TVs. Since 10 years ago, the lifespan of OLED has been tripled and is estimated to be 100,000 hours now.

    What is the difference between LG OLED A and C? ›

    The LG A1 OLED and the LG C1 OLED deliver very similar picture quality but differ in the extra features available. The C1 is a better gaming TV, with four HDMI 2.1 ports, support for variable refresh rate technology (VRR), and a 120Hz refresh rate.

    What is the difference between LG G Series and C Series OLED? ›

    For starters, as was the case in 2022, the G-series has a heatsink that the C-series does not. This allows the set to be pushed harder (i.e. brighter) without any extra stress being applied to the light-emitting OLEDs. More excitingly, the G3 also gets a panel technology called Micro Lens Array (or MLA for short).

    Is LG B series better than C series? ›

    For example, the LG C2 is slightly brighter than the LG B1, especially in HDR content In summary, the LG C Series generally has more advanced features and better performance than the LG B Series, but it is also typically more expensive.

    How long does an OLED TV last before burn in? ›

    All OLED panels use organic material and will eventually suffer burn or pixel failure. The debate is on the number of hours before this happens. Some manufacturers claim 30,000 hours or roughly 8 to 10 years with normal viewing. Poorer grade panels have suffered age related burn in in as few as 5,000 hours.

    Do OLED TVs get worse over time? ›

    The organic material in OLED TVs (OLED stands for “Organic Light Emitting Diode”) potentially wears out over time. It is for this reason in part that Samsung decided to stop using OLED technology in its TVs in 2012 and proceeded to develop the new QLED technology.

    Should I pay extra for OLED TV? ›

    When there are 4K models selling for under $500, why spend $1,000 or more on an OLED set? There is definitely a case to be made for spending less for quality that is comparable, if not exactly the same. But if you want the best color, contrast and overall quality you can get from a TV today, OLED is the way to go.

    Is anything better than OLED? ›

    QLEDs can usually produce a much brighter picture than an OLED, which is important if you're watching in a sunny room. OLEDs have closed the brightness gap in recent years, but in general, if you need a very bright picture, you've always wanted a QLED.

    Which is better, 4K or QLED or OLED? ›

    In our side-by-side comparison reviews, OLED beats QLED every time. None of the QLED TVs we've tested, including the Samsung QN90B, the TCL QM8 or the Amazon Fire TV Omni QLED, look as good as any of the OLED TVs we've tested, such as the LG C3, G3 or Samsung S95C. In every comparison we've done, the OLED TV won.

    What should you not do with OLED? ›

    "To avoid the possibility of burn-in, consumers should avoid leaving static images on an OLED screen for long periods of time. For example, leaving a video game paused onscreen for several hours or days," a Sony spokesperson said.

    What are the risks of OLED TV? ›

    Burn-in has long been the ultimate boogeyman for OLED TV owners. Sometimes known as image retention, OLED burn-in can occur if you leave a static image on your display for hours at a time, and OLED is the television tech that's most susceptible to this problem.

    Is LG OLED worth it? ›

    OLED TVs are the best-looking TVs you can buy, delivering extremely high image contrast, rich colors, smooth motion, and much better viewing angles than LCD TVs offer. They carry a higher price, but they're a worthwhile upgrade for anyone who is truly passionate about movies or gaming.

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